Hong Kong – NovationWire, the Asia based PR distribution newswire who is focusing on the fin-tech, AI, AR/VR/XR, digital marketing & blockchain industries, has released a report on ‘Top Trends of Brand Strategy in Europe 2022’.
Today’s consumers are looking for much more than just good products and services from the companies and brands they interact with. Factors like integrity, social responsibility, and environmental awareness are becoming more important when customers make their purchasing decisions. However, having a clear purpose that goes beyond profit and growth will be a key focus for brands both large and small this year and beyond. An authentic purpose that is easy to communicate to customers’ target audience will determine many aspects of branding from social media marketing to packaging and overall brand messaging.
PR and marketing firm found that 68% of consumers think that corporations have the power to institute societal change. Moreover, most consumers also believe that corporate leaders have a responsibility to address the major problems people’s society faces. Current market trends show that price and quality are not the only things most people consider when making purchasing decisions and a growing percentage of consumers gravitate towards purpose driven brands.
The biggest key to success in content creations is, well, creating good content. This is an ongoing trend that people will continue to see in 2022. If users produce audio or video content, it needs to be of good quality. Good quality content makes customers’ business look more professional and shows that users put time and effort into telling customers’ brand’s story. Using Levelator saves users time while ensuring customers’ audio and video – based content is top quality.
A survey shows that almost half of the respondents are more likely to trust brands that only ask for pertinent information during interactions with their customers. On the other hand, there is also a high likelihood that over collection of data will lead to a loss of trust. Another survey from Deloitte also found many people find it “creepy” when they think that their smart devices are constantly listening to them. Over half of the respondents found it unsettling when they received alerts and notifications about topics that they were recently chatting with their friends or family about.
NovationWire offers deep insight into industry trends in the financial market. NovationWire provides easy and quick solutions that allow customers to capture, monitor, and audit market data from a holistic view down to an individual task on market research and industry trend insights, especially in including Fin-tech, blockchain, NFT, Metaverse gaming, AR/VR/XR, AI learning and leading biotech industries. They also provide guidance to SMEs in PR distribution, Global News Release, Content Marketing in Southeast Asia. For a long time, NovationWire has based in East Asia and Southeast Asia (Japan, Korea, Mainland China, Hong Kong, Taiwan, Singapore, Thailand, Malaysia, Indonesia, Philippines, Vietnam, Myanmar, Laos, etc.). To date, the company has provided data and analytics services to more than 1,000 enterprise clients.
For PR contact
Brand: NovationWire Market Research
Contact: Tony Lee, Press Release Distribution Head at NovationWire
Address: Room C21, G-Floor Greenland Court, No. 88 Ma Tau Wai Road, Kowloon, Hong Kong
SOURCE: NovationWire Market Research